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PURPOSE
PURPOSE
PURPOSE
PURPOSE
PURPOSE
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PURPOSE
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
LEGACY
LEGACY
LEGACY
LEGACY
LEGACY
LEGACY
LEGACY
EQUITY
EQUITY
EQUITY
EQUITY
EQUITY
EQUITY
EQUITY
VISION
VISION
VISION
VISION
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VISION
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COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
COMMUNITY
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PURPOSE MEETS PERFORMANCE
Russell Westbrook Enterprises unites profitability with purpose, building platforms and investments that drive meaningful impact across industries.
a culturE-built
portfolio
a culture-
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“Russell Westbrook Enterprises invests with purpose, supporting ventures that innovate, empower communities, and drive measurable impact across industries. Guided by a “Why Not?” mindset, RWE seeks opportunities that combine performance, creativity, and meaningful growth.”
Russell Westbrook
CEO, Russell Westbrook Enterprises
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OUR INITIATIVES #WHYNOT
SpecialProjects
Honor the Gift
Founded by Russell Westbrook, Honor The Gift is a fashion label that honors his roots, blending personal experiences with a commitment to quality, purpose, and storytelling..webp)
RW Digital
RW Digital offers tailored audience strategies across key verticals, ensuring brands reach high-value diverse consumers in the most impactful way..webp)
Why Not? Foundation
The Why Not Foundation is dedicated to inspiring the lives of children, empowering them to ask "Why not?" and teaching them to never give up.
Eazewell
Eazewell is an AI-powered platform co-founded by Russell Westbrook, Kemba Walker, and Donnell Beverly Jr., aiming to make end-of-life planning accessible, affordable, and compassionate for all..webp)
Westbrook Academy
Westbrook Academy is dedicated to improving access to educational and outdoor opportunities for the youth and greater community of South Los Angeles..webp)
Echo
Russell Westbrook Enterprises and Echo Investment Capital are investing eight figures to revitalize Oklahoma City with a new stadium, entertainment district, and Energy FC.
Wheeler Bio
Russell Westbrook Enterprises has invested in Wheeler Bio, a biopharmaceutical contract development and manufacturing organization (CDMO) specializing in the process development and cGMP manufacturing of antibody-based therapies.
Rooted InCONNECTIONCOMMUNITYBUSINESSPARTNERSHIPS
Giving back is at the heart of everything Russell does. From the Why Not? Foundation to on-the-ground initiatives, he empowers communities, uplifts youth, and proves that purpose paired with action can change lives.
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'19 THANKSGIVING
Each Thanksgiving, Russell and Nina Westbrook lead a community meal distribution, ensuring families have access to a warm, nourishing meal and a reminder that someone cares. It’s about more than food, it’s about connection, gratitude, and lifting others up.
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WNBA DRAFT
Partnering with Georgia Amoore and Honor The Gift, Russell Westbrook helped celebrate a milestone moment in women’s basketball. His involvement reflects a broader dedication to supporting women in sports and creating platforms where their achievements are recognized and celebrated.
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FORBES DIGITAL
Russell Westbrook’s Forbes Digital cover celebrates his influence as both an athlete and entrepreneur. From business ventures to community initiatives, the feature underscores his commitment to innovation, impact, and inspiring others to dream bigger.
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BLM PROTEST
Russell Westbrook’s engagement with social justice movements, including Black Lives Matter, highlights a belief that action and visibility are essential to driving progress. Moments like these underscore the role of purpose in everything he does.
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WALMART
Westbrook Enterprises partners with leading companies like Walmart to build campaigns that reflect creativity, culture, and impact. Every collaboration is an opportunity to connect purpose with storytelling and reach communities in meaningful ways.
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CAMP
The Why Not? Foundation Basketball Camp blends competition, mentorship, and fun, giving young athletes the chance to sharpen their game while connecting with coaches and role models. It’s one of the many ways Russell Westbrook invests in the future of his community.
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TEC
Russell Westbrook and the Why Not? Foundation teamed up with TEC Leimert to kick off the Inclusive Innovation workshop, an immersive gathering designed to bridge the digital divide and unlock new opportunities for South L.A. youth. The event emphasized the role of culture and creativity in building a more inclusive future.
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'22 THANKSGIVING
At Westbrook Enterprises, giving back isn’t reserved for one moment or one person—it’s a collective commitment. From Thanksgiving meal distributions to year-round initiatives, our team shows up to serve, ensuring gratitude and generosity are shared across the communities we’re a part of.
in the press
Echo and Russell Westbrook Enterprises (RWE) Announce Significant Eight-Figure Investment to Launch Unique Sports & Entertainment Platform in Oklahoma City
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Russell Westbrook partners with Little Kitchen Academy to help students experience cooking classes
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Exclusive: Russell Westbrook Empowers Change In Underserved Communities Through His Why Not? Foundation
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Nina Westbrook Takes The Lead At Why Not? Foundation’s 3rd Annual Mental Health and Wellness Brunch
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Looking to partner?
We’re looking for partners who share our drive and purpose. Share your ideas, and let’s turn them into action.
Purpose 1
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